Writing about the web.
Essays on where the web is heading, AI automations, agentic development, performance, and what founders should build next. Written from the trenches, not the bleachers.
AEO is the new SEO: how to get cited by AI Overviews, Perplexity, and ChatGPT
Search is splitting between human search and answer search. SEO still matters, but AEO (answer engine optimization) is what gets you cited inside AI Overviews, Perplexity, and ChatGPT.
Where the web is going (and what founders should build for)
The web is splitting in two: the agentic layer that talks to machines, and the experience layer that talks to humans. Founders who build for both will win the next decade.
Agentic workflows that actually ship (not just demo)
AI gets you 60% of the way. The other 40% is the boring operational layer most people skip. Here is how I ship agentic workflows that survive contact with real clients.
Why I build for the post-launch web
Building a website is the easy part now. Making it work six months after launch is where most projects fall apart. That is the part I focus on, and here is why.
Design systems that survive handoff (and don't rot at month six)
Most design systems die at handoff. The tokens don't match production, the components drift, and the team stops trusting the library. Here is how I build systems that survive the hand to engineering.
